The first fragrance from the Lebanese haute couture designer is simply called Le Parfum. After 279 trial versions, an ultra-feminine, flowery-woody composition has been selected, signed by perfumer Francis Kurkdjian. The perfume opens with notes of orange blossom. Jasmine is in the heart, including both Grandiflorum and Sambac, whereas the base consists of cedar, patchouli and rose honey accord. The simple glass bottle of Baroque style was designed by Syvie de France. The campaign features the famous model Anja Rubik. Le Parfum is available as 30, 50 and 90 ml Eau de Parfum with an accompanying collection that includes perfumed deodorant, body lotion, body cream and shower gel. Le Parfum was launched in 2011.